Negative Keywords Can Help Advertisers
How using negative keywords in Google Ads can save you a fortune
OrbitalAds
Apr 28, 2021 · 4 min read
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Did you know that the average Google Ads account wastes 76% of its budget on the wrong target words? When launching a paid search or shopping campaign in Google Ads, many advertising professionals rightly develop a list of keywords for triggering ads… But oftentimes they completely overlook the terms that they don't want their ads associated with. This is one of the biggest mistakes you can make as an ad campaign manager, and unless you want to waste your money, it is equally important to define a list of negative keywords in Google Ads. Excluding searches geared towards unqualified visitors or ones that are unrelated to your business offerings could save you a fortune, and those savings can be put to better use by creating more campaigns or testing different ad formats. We've compiled in an infographic everything you need to master the use of negative keywords in Google Ads and get rid of worthless traffic. Keep reading this post to get an overview of key information about that topic. As mentioned above, lots of SEM Managers lose a considerable amount of money on worthless clicks and toxic traffic. Something that could be easily avoided by understanding and correctly utilizing negative keywords. Negative keywords help exclude irrelevant searches and terms from your Google Ads campaigns so you focus solely on what matters for you and your audience. This way, you will achieve better targeting, increase your conversion rate, and obtain a higher ROI. By creating and defining negative keywords in your search and shopping campaigns, you will prevent your ads from being shown to people searching for information related to those specific search terms irrelevant for your business. You can assign the terms to your campaign in general or to a specific ad group, depending on where you want the keywords to be excluded. Besides optimizing your ad spend, there are numerous benefits of utilizing negative keywords: The importance of negative keywords and their many advantages are pretty obvious. Now, you're probably ready to start using them in your own campaigns. But how do you get started? Download the infographic to explore how to implement negative keywords for each Google Ads match type. Although these match types offer you different ways to deliver relevant, targeting messaging to the exact audience you want to reach (and don't want to reach), it should be noted that Google has changed its recommendation on the use of Broad Match keywords, something you should be aware of for current and future campaigns. In order to successfully run your Google Ads campaigns, there are a lot of optimization best practices you can follow. However, many of these guides don't touch on mistakes to avoid, and more specifically, mistakes in implementing negative keywords. Let's take a look at them! If you need tips on how to avoid them, follow the link to learn more in detail how to master the use of negative keywords in Google Ads. This mistake might sound very basic, but many campaign managers choose to ignore negative keywords in Google Ads despite being a key element within the ad creation and optimization process. The purpose of Google Ads is to provide high-quality content based on user intent, so any person or search that doesn't fit into your brand targeting should be excluded from your campaigns. Negative keywords are just as important as your ad copy and landing page experience! We're helping you manage them for you r search and shopping ad campaigns. A major mistake that ad managers make is losing sight of their strategy and misplacing their negative keywords. This is why you need to understand the difference between using negative keywords at the campaign level versus the ad group level. There are actually two mistakes here: 1) losing time in adding campaign-level negative keywords at the ad group level and vice versa, and 2) defining where negative keywords are truly relevant. It is essential to create consistent negative keyword lists for your ad campaigns. For each campaign, you need to perform a unique keyword research for negative keywords ideas. Google Ads allows you to add up to 10,000 negative keywords per campaign, (not that you should implement this many), but it is highly recommended that you add negative search terms frequently and liberally while running your campaigns. A certain inconsistency in the use of negative keywords throughout your campaigns could be a result of lack of time or improper research. Establishing a good routine for keyword optimization will aid you in campaign management, tracking, and achieving (or surpassing) expected results. As you can see, negative keywords are essential to make your Google Ads search or shopping campaigns much more effective! Download our infographic to get all the tips and tricks to master the use of negative keywords in Google Ads. About Negative Keywords in Google Ads
Advantages of Negative Keywords in Google Ads
Negative Keyword Match Types in Google Ads
Common Mistakes with Negative Keywords in Google Ads
Negative Keywords Can Help Advertisers
Source: https://www.orbitalads.com/blog/negative-keywords-google-ads
Posted by: williamsteres1992.blogspot.com
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